Latest Entry
10 Things I Learned from the SXSW 2010 BAG Contents
Mar 18, 2010 Uncategorized Comments Off
Posted by
Jen
So! I am getting pretty ansty to get downtown and get bedazzled by one of Austin’s crown jewels: South By Southwest Music Conference (SXSW). It’s my plan to go around and visit as many of our customer showcases as I can. Maybe take some pictures and some videos for the AmpBlog. Having to babysit yesterday means I missed the sessions and panels, so I decided to spend my time sorting trough all the crap they put in your bag when you check in down at the Austin Convention Center (ACC). Is SXSW is supposed to be a green event? I was just wondering because page 35 of the 256 page conference guide promotes the SXSW SolarPump Carbon Neutral Initiative. Very cool stuff. Hopefully the SolarPumps can neutralize the carbon footprint of all that stuff in those bags.
Anyway, here’s TEN things I do know from sorting through all the stuff in the bag.
1. Actually, the first is something that I have yet to learn. This is part of the drawing on the bag. Can someone pleaseĀ tell me what is going on here in front of the numbers 2010? Did the year run over some kind of cat with a tail from it’s head and behind? I dunno.

See the Question Mark? Yeah, that is all I can make out. And that someone is all a twitter about what just happened.
2. Southwest Airlines didn’t splurge on their bag promotion for SXSW. Probably would have gotten more business from some drink coupons. Just saying.
3. SPIN Magazine spent a little bit more on their promotion. Thanks, SPIN!
4. If it’s too loud, you’re . . . well supplied with ear plugs. Really. Just wondering if my other Gen-X peers are a bit offended by this. At least this kit included some bandaids and aspirin, suggesting that maybe we might do something foolish enough to need them, like walk around in less than sensible shoes boozing it up all night.
5. There is a Poster Convention within SXSW. Cool! Planning my next photo safari.
6. The Montreal Pop Festival has a mini conference within SXSW. Not sure how this is possible or what sense it makes. But I will investigate.
7. The British are coming! Now THIS? totes makes sense to me. I LOVE everything England and since I haven’t made it there yet, it’s awesome that they are having a British Music Conference within SXSW. I will investigate this too. Think I can Salahi into their party?
8. Lifebeat.org thinks we are going to be hooking up and getting it on at SXSW as they provided a tin case of condoms. They also think the men who will be engaging in promiscuous behavior are not so well-endow. . . ah, nevermind.
9. Not only do I need earplugs, but I need an earplug carrying case to put them in. How cute.
10. Not only does Crucial Music manage good bands, they manage their promo assets quite well. If I were awarding prizes for most intriguing bag stuff, it would be the simple envelope that was as enticing as an invitation to a party, because well, that is what I felt like as I was tearing my way into what ended up being free itunes downloads. Well done!
And now I am off to investigate.









